Sub-Client: Think Blue
The City of San Diego's new 100% electric mini street sweeper not only needed an introduction. We decided to wrap the vehicle in an ocean-themed appearance to highlight how street sweeping helps prevent ocean pollution, improve water quality and protect marine wildlife. SWEEP-E is the only one of its kind in the city fleet of 20 sweepers, it cleans 2,700 miles of streets and remove 220,000 pounds of trash and debris.
Before rolling out the campaign the city had a vote on the name of the new sweeper. Over 11,000 votes were cast and SWEEP-E was the winner with T.E.S.S. (The Electric Street Sweeper) and The Blue Broomba as the runner ups.
